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Every woman alive loves to be given a diamond ring; not just a diamond engagement ring, or a diamond wedding ring, no, what women want is just a diamond ring. You can be sure, then, that if you give a woman a diamond ring, you're onto a winner.
However, in the real world, the only diamond ring a woman gets given is a diamond engagement ring. If the diamond ring you're choosing is for an engagement ring, you need to consider the fact that she is going to be wearing this diamond ring every day of her life. This diamond ring isn't just about looking good, it has to be comfortable and resistant to everyday wear and tear.
So, although it might seem strange, your first consideration when buying a diamond ring is the metal. Should this most important of diamond rings be gold or platinum? Both platinum and 18k white gold diamond rings look absolutely stunning, but most women prefer a yellow gold setting for their diamond ring.
In the endurance stakes as platinum is the strongest metal that jewellers use, a platinum ring won't wear away, however platinum diamond rings are difficult to repair. Gold diamond rings, whether white gold or yellow gold, will wear away over the years, and the purer gold, the quicker they wear; for example a 9k gold diamond ring will wear away less quickly than an 18k diamond ring.
Of course, the final choice of precious metal for a diamond ring should be left to the woman who is wearing it.